Archive
70 editions of The Ergon Brief.
The skill that changed my professional life (and will change yours)
And how AI finally helped me master it!
The end of keyboards in Geneva?
My 10-year-old cousin shows you how to save an hour a day with this AI
What 90% of people in Geneva get wrong with AI
(and how to fix it in 5 minutes)
What I found auditing my Geneva clients' websites (and how AI changes everything)
Do you know how many visitors your website lets slip away every month?
The CHF 50,000 mistake this Swiss entrepreneur was making
The untapped asset in 90% of Swiss businesses
The Geneva bakery beating Migros on Google and ChatGPT (thanks to AI)
The Geneva businesses that adapt now will sweep the board in 2026
I analyzed 50 Geneva websites this morning. 95% have this problem.
Your website is costing you CHF 65,000 a year (here's how I know)
The call that cost me 30 minutes... and cost them CHF 150k
87% of businesses make this fatal mistake with their customers (and I'll show you how to fix it with a CHF 200/month AI)
What shocked me in a room full of AI geniuses...
Spoiler: even the people building AI don't know how to use it properly. And that's great news for you.
I did 6 months of work in 1 week (and you can too)
At MIT, nobody was using it. Yet it can multiply how fast you and your developers ship.