Media kit · October 2026

Reach the people deciding how they use AI.

The Ergon Brief looks at where AI does good work, where it does not, and how to keep humans in the right place. Once or twice a week, written in French, read by managers, executives and independents in France and Switzerland.

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+18,448subscribers
54%open each issue
3.0%of openers click
98%read in French

Who reads the Brief

Country

  • France54%
  • Switzerland40%
  • Other countries6%

40% in Switzerland: rare for French

Age

  • 18-241%
  • 25-345%
  • 35-4418%
  • 45-5436%
  • 55-6429%
  • 65+10%

Role

  • Manager / executive40%
  • Founder / independent27%
  • Employee18%
  • Job seeking6%
  • Student1%
  • Other8%

Profile shared by 10,631 readers when they signed up.

Read at, among others

Eli LillyPictetNestléELCAHelvetiaEPFLNations UniesMITAXABpifranceAirbusVille de GenèveLombard OdierAlconBNP ParibasHarvard

The placement

Your logo and 150 words written with you, at the top of the Brief. One sponsor per issue, all the attention on you, reaching +18,448 French-speaking professionals. Each issue gets around 10,000 opens.

One issue, or a month of four issues.

What’s included

  1. 1

    One sponsor per issue

    Your message never competes with other ads.

  2. 2

    Written with you

    We adapt your message to the Brief’s voice; you approve it before it goes out.

  3. 3

    A report after the send

    Opens and clicks on your link, within 72 hours.

We only take products we would recommend to our readers. If yours is not a fit, we will tell you.

Salim Cherkaoui, author of the Brief
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Questions: salim@ergonbrief.com

Figures as of 12 October 2026.