I got 47 CVs. Only one made me click.

Whether you're looking for a job or hiring for one…

What I'm about to tell you will change the way you look at applications.

On both sides, people make the same mistake. Let me explain.

I recently had to hire for a role at my company. 47 applications.

I spent less than 10 seconds on most of them.

The job description was clear. Specific. And yet… half the applications had nothing to do with it.

And then there was THAT profile.

The one where I thought: "I HAVE to talk to this person."

Not because of the layout. Not because of some magic keyword.

Because this person had a project (a real project) directly tied to what we do.

"Sure, Salim, but everyone talks about using AI to tailor their CV."

Exactly. And that's the problem.

Tailoring your CV with ChatGPT, rewording your experience, dropping in the right keywords… That's the bare minimum. But it's also what EVERYONE does.

The result? Every CV looks the same. And when everyone does the same thing, nobody stands out.

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Anyway, back to the CVs.

If I were looking for a job today, here's what I'd do.

I'd take half a day. And with tools like Claude Code or Lovable, I'd build a concrete project aligned with the job posting.

A prototype. A deliverable. A clickable link the recruiter can see and try out.

Picture it: they open the 33rd CV of the day, tired, jaded… and there it is: a link. They click. They see a project that looks like what their company builds.

Game over. The job is yours.

"OK, but I'm not a developer."

That's the point. AI doesn't just write code. It CREATES.

→ Marketing? Build a complete landing page for one of their products, with copy and visuals.

→ Data? An interactive dashboard with public data from their industry.

→ Communications? A 30-day content strategy with visuals and an editorial calendar.

→ Consulting? A mini case study on one of their real business problems.

→ Sales? A prospecting plan with 20 qualified leads and personalized outreach messages.

All of it in a few hours. Two years ago, that would have taken weeks.

And if you're on the hiring side, ask yourself:

Does your process actually let you spot THIS kind of candidate? Or are you still counting years of experience on a PDF?

The best talent no longer plays by the old rules. And if you don't change the way you hire, you'll miss them.

Whether you're job hunting or hiring, the question is no longer "should I use AI?"

It's: "am I using it BETTER than everyone else?"

Talk soon,

Salim from GenevIA, in Geneva.